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A Christ-Based Model for Ministry-Based Brand Marketing, February 17, 2009 - Robert W. Kellemen "Doc K"
Sadly, even in Christian ministry circles, far too often we compete against each other because we believe it's all about market share. Pam Perry, and Anthony and Crystal Obey show us another way--a Christ-based model for ministry-based brand marketing.
Believing that God is a Rewarder who refuses to hoard His resources, believing that God's resources are infinite, and believing that people-needs are nearly infinite, Perry and the Obeys teach cutting-edge win/win joint venture strategies. How freeing it is to work with instead of against our brothers and sisters in Christ. Of course, some may wrongly assume that "Synergy Energy" is naïve to market issues and the "cutthroat" world of "getting the message out."
No one who knows Pam Perry or the Obeys would ever use "naïve" and "marketing" in the same sentence about them. "Synergy Energy" is not pie-in-the-sky drivel or Pollyanna Christian-think. Their principles of power-partnerships have been real-world tested.
Following their guidance, Christian authors, speakers, and consultants will indeed do as the subtitle suggests: market their books, grow their businesses, and brand their ministries.
Personally, I've seen great growth in my ministry (RPM Ministries), significant growth in the sales of my books ("Beyond the Suffering," "Soul Physicians," and "Spiritual Friends"), and increased requests for my Changing Lives Seminars and for my 4E Equipping Consulting practice, as I've applied principles I've learned through "Synergy Energy."
Along with growth, I've benefited from the joy of working partnerships with other like-minded ministries. If you desire to learn how to engage in ministry-based brand marketing that connects you to others instead of causing you to compete against others, then "Synergy Energy" is the book for you.
Reviewer: Bob Kellemen, Ph.D., is the author of "Beyond the Suffering: Embracing the Legacy of African American Soul Care and Spiritual Direction."
The "Ultimate Guide" for Taking Your Book, Brand or Business to the Next Level!, March 4, 2009 - Joy Turner
The power of the network! That's the underlying concept of this book and one of the key elements that make this a powerful, must-have tool for any author, aspiring author, speaker, entrepreneur or even ministry! The writers of this book actually "practice what they preach" by coming together to create "The Synergy Energy Team". This collaboration makes full proof of the wonders and benefits of partnering with the right people. This isn't the type of book you'll want to speed through. If you're serious about your goals as a professional then you'll take the time and really latch on to the valuable information presented in this manual. "Wisdom is the principal thing; therefore get wisdom: and with all thy getting get understanding" - Proverbs 4:7 KJV
The Master of Networking finally shares what makes her the Master, February 2, 2009 - Leah Hubbard
Pam Perry is the master connnector and ultimate giver of information. She, along with Anthony and Crystal Obey, has finally put in one place the information that everyone is clammoring for. People are afraid to connect and join (Joint Venture) with others out of fear of competition but this book shows you how not to JV yourself out of position but to make Divine Strategic Alliances and move forward!
Job Well Done!
